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E-commerce in China: 5 things to know about 618
E-commerce

E-commerce in China: 5 things to know about 618

by Next 人 Jul 12, 2021

🤔You probably know about the N°1 e-commerce festival in China: 11.11, but do you know about the second largest? 🛒 It's 618 (June 18th). Here are a few insights: 🎂 618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and…

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Male cosmetics in China: the right marketing strategy
Digital Campaigns

Male cosmetics in China: the right marketing strategy

by Next 人 Jun 25, 2021

🧴 How to take advantage of the explosion of the male cosmetics market in China? 💹 In 2020, money flowed into the male cosmetics market with financing numbers hitting record and newly founded brands like Make Essence (理然) selling over 200 million worth of products in 2020. ❗ But not all brands succeed... like House99,…

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Next Ren amazing photos of hand-painted fine china by Asianera
Digital Campaigns, E-commerce, Social Media, Story Telling

Next Ren amazing photos of hand-painted fine china by Asianera

by Next 人 Oct 15, 2020

Case Study - Storytelling & Photography Photography and hand painting are both arts, and artists always recognize each other. When Julien Moreau, Next Ren Creative Director met with Grace Liu, Managing Director of Asianera, there was an instant connection.  Julien Moreau was amazed by the incredible quality of the porcelain and the fresh uniqueness of…

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Next Ren creates a unique digital experience for South China Beauty Expo
Digital Campaigns

Next Ren creates a unique digital experience for South China Beauty Expo

by Next 人 Jul 15, 2020

Next Ren is proud to partner with South China Beauty Expo and centdegrés to create a unique retail experience around the concept of “The New Generation of Retail” for the beauty retailer LITTLE B.  In the post-COVID 19 era where buying behaviour relies heavily on e-commerce, retailers need to, more than ever, reinvent their model…

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Digital journey of Chinese travelers post-COVID19
Digital Campaigns, Media Buying & Influence, Social Media

Digital journey of Chinese travelers post-COVID19

by Next 人 May 26, 2020

China is now on its way of fully recovering from the COVID-19 crisis. Today, Chinese travelers are ready to resume travel and explore new horizons. The lockdown has brought frustration, and post COVID-19 Chinese consumers are planning to spend more on experience and travel as shown on this COVID-19 China Consumers Study. Let’s explore how…

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How to promote your brand in China with Sina Weibo marketing?
Social Media

How to promote your brand in China with Sina Weibo marketing?

by Next 人 May 13, 2020

If you want to build the visibility of your brand in China, Sina Weibo must be part of your brand digital marketing plan. As a leading platform for public digital discussion, Sina Weibo can be compared to Twitter in the west. As such, Sina Weibo is a great platform for social listening and sharing content…

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