🧴 How to take advantage of the explosion of the male cosmetics market in China? 💹 In 2020, money flowed into the male cosmetics market with financing numbers hitting record and newly founded brands like Make Essence (理然) selling over 200 million worth of products in 2020. ❗ But not all brands succeed... like House99,…
Category: Digital Campaigns
How to launch a digital marketing in China ?
A digital marketing campaign will help build awareness in China. Also, your brand will engage directly with his target audience. In the meantime, it’s an opportunity to collect valuable data and learn your Chinese customers preferences and behaviors.
Next 人 team is here to help you build your digital campaign in China.
First, we will define how to reach your target audience in China. Then, our creative team will ideate on a creative approach.
Second, our studio will design and our IT team will develop your campaign on the most relevant platforms and with the appropriate technologies.
Finally, we will track the performance and analyse the results for your brand.
You can discover here some digital marketing campaigns done in China, through mobile websites (H5), WeChat mini-programs or O2O campaigns. You will also learn about the best practices when you do digital marketing campaign in China.
Next 人 is a digital marketing agency in China and will build your digital campaigns in China.
Next Ren amazing photos of hand-painted fine china by Asianera
Case Study - Storytelling & Photography Photography and hand painting are both arts, and artists always recognize each other. When Julien Moreau, Next Ren Creative Director met with Grace Liu, Managing Director of Asianera, there was an instant connection. Julien Moreau was amazed by the incredible quality of the porcelain and the fresh uniqueness of…
Next Ren creates a unique digital experience for South China Beauty Expo
Next Ren is proud to partner with South China Beauty Expo and centdegrés to create a unique retail experience around the concept of “The New Generation of Retail” for the beauty retailer LITTLE B. In the post-COVID 19 era where buying behaviour relies heavily on e-commerce, retailers need to, more than ever, reinvent their model…
Digital journey of Chinese travelers post-COVID19
China is now on its way of fully recovering from the COVID-19 crisis. Today, Chinese travelers are ready to resume travel and explore new horizons. The lockdown has brought frustration, and post COVID-19 Chinese consumers are planning to spend more on experience and travel as shown on this COVID-19 China Consumers Study. Let’s explore how…
Which digital marketing platforms to choose for advertising in China ?
When you consider investing money in advertising in China, it is important to know where brands and digital marketing agencies are spending money. It will give you information on what the digital marketing industry is considering to be the “hot” platforms that deserve the most spending. So, in this article we will review which Chinese…
WeChat Marketing | Branded hongbaos, stickers and games for CNY
WeChat has launched an innovative marketing solutions for brands to celebrate Chinese New Year in 2020 ! WeChat developed a special platform to create customized Chinese New Year hongbaos (red envelopes). Also, brands created some fun stickers and games to interact WeChat users. As a matter of fact, Chinese New Year is the most active…