The COVID-19 virus is impacting consumers’ life all around the world and will have a long lasting impact on digital marketing communications. As it started in China, we have seen how brands have adjusted their communication during and after the quarantine to match their Chinese consumers reality, mood and expectations. Now, the virus is everywhere…
Over the last weeks, WeChat has tightened its privacy policy to protect users data. What are the impact for digital marketing on WeChat ? This decision came after an increase of attempts to collect users data, especially during the Covid-19 crisis. Since the beginning of the year, WeChat has blocked over 3,252 unjustified attempts to…
When you consider investing money in advertising in China, it is important to know where brands and digital marketing agencies are spending money. It will give you information on what the digital marketing industry is considering to be the “hot” platforms that deserve the most spending. So, in this article we will review which Chinese…
This week, WeChat has launched a new digital marketing feature “Buy Now, Pay Later”. This option called “Fen Fu” in Chinese will allow the user to defer payment without having to request for a credit in advance. With this feature, WeChat is facilitating the payment of over 800 millions people who are using WeChat Pay…
Influence marketing is a key pillar of your digital marketing strategy in China. Identifying, reaching out and negotiating contract with influencer or KOL (Key Opinion leaders) is critical. This aspect must be part of the mission of your digital marketing agency in China. But how your team and your agency should find influencers for your…
On March 18th, 2020, Tencent, WeChat owner, has released some key figures about the No.1 Chinese instant messaging APP. We will review the annual results on the WeChat APP including: The size and the growth of the WeChat communityThe performance of the WeChat Miniprograms and PayHow the APP help during the recent Covid-19 crisis Discover…