How to build and tell your brand story in China ?
First, storytelling is what makes your brand memorable in China. Also, adapting and building their story in China is one of key challenge for international brands , specially at the time of launch.
Next 人 team is here to help you localize your brand story in China.
First, you will work with our branding team to define the brand story and the key visual identity of your brand in China.
Then, our copywriter will build the brand content to be share on digital platforms like your website or social media.
Next 人 is a digital marketing agency in China and will build your brand story in China.
Case Study - Storytelling & Photography Photography and hand painting are both arts, and artists always recognize each other. When Julien Moreau, Next Ren Creative Director met with Grace Liu, Managing Director of Asianera, there was an instant connection. Julien Moreau was amazed by the incredible quality of the porcelain and the fresh uniqueness of…
The COVID-19 virus is impacting consumers’ life all around the world and will have a long lasting impact on digital marketing communications. As it started in China, we have seen how brands have adjusted their communication during and after the quarantine to match their Chinese consumers reality, mood and expectations. Now, the virus is everywhere…
The coronavirus has hit China at the worst time. Detected in Wuhan before Chinese New Year celebrations, the virus has spoiled the celebrations. And the festive mood was quickly replaced by anxiety and sadness all across the country. For the last weeks, the Chinese society have been battling the virus with all its strengths. In…
Get your popcorn and let’s review the best Chinese New Year Campaign of 2020 ! Much like the Super Bowl in the USA, Chinese New Year is THE key event for brands to connect with their Chinese audience in a creative manner. Mixing tradition and modernity, showing the realities of today Chinese society, brands have…
In Janury 2020, Douyin (Chinese version of TikTok) reached 400 millions daily users. This is a significant milestone for this short video APP owned by ByteDance. Of course, the popularity of the APP catched the attention of brands for video marketing opportunities. So, how to do marketing on Douyin (Tiktok) ? First, we will explore…
Picture a day, as usual, WeChat is beeping non-stop, you mute all the messages and group chats, and ignore all the subscriptions. Peace! Finally! Guess how many WeChat official accounts are competing in the market? In the first quarter of 2019, the average monthly output of articles is 107 million. Among them, only 7 out…