Picture a day, as usual, WeChat is beeping non-stop, you mute all the messages and group chats, and ignore all the subscriptions. Peace! Finally! Guess how many WeChat official accounts are competing in the market? In the first quarter of 2019, the average monthly output of articles is 107 million. Among them, only 7 out…
According to a report from Miaozhen Systems, AdMaster and GDSM, the key trends for digital marketing in China are: Digital Marketing spending will grow by 14%.Social Marketing will stay the main focus for advertisers.53% of the advertisers will focus on self produced videos/ micro-films Digital Marketing First, the digital marketing budget growth will slow down…
In October 2019, Next 人 team became Doucéa creative and digital marketing partner to launch the brand online in China. The agency creative and digital marketing support To support the launch of the brand in China, Next 人 defined and designed the brand online strategy as well as produced of following digital assets: A e-shop WeChat…
On October 25th, Sina Weibo, the Chinese social media giant has launched ADA. What is ADA ? In a nutshell, ADA is a Chinese fashion APP. It let you dress up a 3D avatar with different pieces of clothes and garments. At the moment, the APP focus on high-end luxury items. Now, the APP is…
What is going on with RED in China ? Recently, RED, aka. XiaoHongShu or Little Red Book, has shown some weaknesses and been criticized for the quality of its content. In the meantime, XiaohongShu continued to attract large brands like Louis Vuitton to market and sale on the platform. So, let’s take a step back.…
How digital marketing is boosting luxury sales in China ? from Next Ren Shanghai Next 人 is a digital and social media marketing agency who help you building your brand in China. Check out our services here. Follow us on LinkedIn to discover the latest digital marketing trends in China!