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Category: Social Media

How to build your brand community on Chinese Social Media ?

Chinese Social Media environment is very rich. It is build around platforms like WeChat and Sina Weibo. Each platforms has a specific used and audience in China.

Next 人 team will select the most relevant platforms based on your brand profiles. First, our social media manager will create your account on WeChat or Sina Weibo. Then, our creative copywriter and our studio will create content to be posted to your community. We will track and the performance of each post based on its reach and engagement.

Read more here on best practices on social media in China and platforms like WeChat or Sina Weibo.

Next 人 is digital marketing agency and we are expert to help you build your social media presence in China.

 

Video Marketing | How Douyin (TikTok) is changing the game
Digital Campaigns, Media Buying & Influence, Social Media, Story Telling

Video Marketing | How Douyin (TikTok) is changing the game

by Next 人 Jan 9, 2020

In Janury 2020, Douyin (Chinese version of TikTok) reached 400 millions daily users. This is a significant milestone for this short video APP owned by ByteDance. Of course, the popularity of the APP catched the attention of brands for video marketing opportunities.  So, how to do marketing on Douyin (Tiktok) ? First, we will explore…

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WeChat: 6 Innovative ways to WOW your readers in 2020
Social Media, Story Telling

WeChat: 6 Innovative ways to WOW your readers in 2020

by Next 人 Dec 30, 2019

Picture a day, as usual, WeChat is beeping non-stop, you mute all the messages and group chats, and ignore all the subscriptions. Peace! Finally! Guess how many WeChat official accounts are competing in the market? In the first quarter of 2019, the average monthly output of articles is 107 million. Among them, only 7 out…

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What will be the digital marketing trends for China in 2020 ?
Digital Campaigns, E-commerce, Media Buying & Influence, SEO - SEA, Social Media

What will be the digital marketing trends for China in 2020 ?

by Next 人 Dec 20, 2019

According to a report from Miaozhen Systems, AdMaster and GDSM, the key trends for digital marketing in China are: Digital Marketing spending will grow by 14%.Social Marketing will stay the main focus for advertisers.53% of the advertisers will focus on self produced videos/ micro-films Digital Marketing First, the digital marketing budget growth will slow down…

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Launching a children skincare brand online  in China
Digital Campaigns, E-commerce, Social Media

Launching a children skincare brand online in China

by Next 人 Dec 4, 2019

In October 2019, Next 人 team became Doucéa creative and digital marketing partner to launch the brand online in China. The agency creative and digital marketing support To support the launch of the brand in China, Next 人 defined and designed the brand online strategy as well as produced of following digital assets: A e-shop WeChat…

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New Chinese APP let you virtually dress up with Prada or Dior
E-commerce, Media Buying & Influence, Social Media

New Chinese APP let you virtually dress up with Prada or Dior

by Next 人 Nov 4, 2019

On October 25th, Sina Weibo, the Chinese social media giant has launched ADA. What is ADA ? In a nutshell, ADA is a Chinese fashion APP. It let you dress up a 3D avatar with different pieces of clothes and garments. At the moment, the APP focus on high-end luxury items. Now, the APP is…

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Is XiaoHongShu (RED) relevant to market your brand in China ?
Digital Campaigns, E-commerce, Media Buying & Influence, Social Media

Is XiaoHongShu (RED) relevant to market your brand in China ?

by Next 人 Aug 5, 2019

What is going on with RED in China ? Recently, RED, aka. XiaoHongShu or Little Red Book, has shown some weaknesses and been criticized for the quality of its content. In the meantime, XiaohongShu continued to attract large brands like Louis Vuitton to market and sale on the platform. So, let’s take a step back.…

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