With Video and dynamic content production being super hot, is photgraphy dead for marketing in China ? In 2020, 53% of the advertisers will focus on self-produced videos and micro-films. So, why genuine and qualitative photography is still a must-have ? We will explain in this article why investing in photography is a smart choice…
How do you sell your products and services online in China ?
To sell online, you have to build your presence and digital marketing on e-commerce platforms in China like TMall, Taobao, Alibaba, JD.com, and more.
Next 人 team will help you select the most relevant e-commerce platforms. Then, our studio team will design your e-shop. Our IT team will launch your shop online. Finally, we will maintain and track the performance of your shop.
Next 人 is a digital marketing agency in China and will recommend the best platforms and payment solutions for your Chine e-commerce.
Read here on the best e-commerce practices in China.
What will be the digital marketing trends for China in 2020 ?
According to a report from Miaozhen Systems, AdMaster and GDSM, the key trends for digital marketing in China are: Digital Marketing spending will grow by 14%.Social Marketing will stay the main focus for advertisers.53% of the advertisers will focus on self produced videos/ micro-films Digital Marketing First, the digital marketing budget growth will slow down…
Launching a children skincare brand online in China
In October 2019, Next 人 team became Doucéa creative and digital marketing partner to launch the brand online in China. The agency creative and digital marketing support To support the launch of the brand in China, Next 人 defined and designed the brand online strategy as well as produced of following digital assets: A e-shop WeChat…
New Chinese APP let you virtually dress up with Prada or Dior
On October 25th, Sina Weibo, the Chinese social media giant has launched ADA. What is ADA ? In a nutshell, ADA is a Chinese fashion APP. It let you dress up a 3D avatar with different pieces of clothes and garments. At the moment, the APP focus on high-end luxury items. Now, the APP is…
Is XiaoHongShu (RED) relevant to market your brand in China ?
What is going on with RED in China ? Recently, RED, aka. XiaoHongShu or Little Red Book, has shown some weaknesses and been criticized for the quality of its content. In the meantime, XiaohongShu continued to attract large brands like Louis Vuitton to market and sale on the platform. So, let’s take a step back.…
Report - China Luxury Digital Playbook 2019
How digital marketing is boosting luxury sales in China ? from Next Ren Shanghai Next 人 is a digital and social media marketing agency who help you building your brand in China. Check out our services here. Follow us on LinkedIn to discover the latest digital marketing trends in China!