On October 25th, Sina Weibo, the Chinese social media giant has launched ADA. What is ADA ? In a nutshell, ADA is a Chinese fashion APP. It let you dress up a 3D avatar with different pieces of clothes and garments. At the moment, the APP focus on high-end luxury items. Now, the APP is…
Category: Media Buying & Influence
Media Buying and influencers (KOL) collaborations are the two key leverages to build awaraness in China. They will help your brand to launch in China or reach outside your existing your community.
First, Next 人 team will help you define the relevant acquisition strategy depending on your budget.
For media buying, we will define the right platforms (WeChat, Sina Weibo, Baidu…) and set up a media plan. Then, our copywriter and studio will work on different banners to do A/B Testing in China. Finally, our media manager will launch and track the performance of the campaign. A report including an analysis will be share with you.
Regarding influencers (Key Opinion Leader – KOL), Next 人 will help you identify and reach out the relevant individual. Then, we will do the interface to help you define the right collaboration and approach with them.
Read here some best practices to learn about how to gain visibilty with media buying and influence in China.
Next 人 is a digital marketing agency in China and will help you to buy advertisement and collaborate with KOL.
Is XiaoHongShu (RED) relevant to market your brand in China ?
What is going on with RED in China ? Recently, RED, aka. XiaoHongShu or Little Red Book, has shown some weaknesses and been criticized for the quality of its content. In the meantime, XiaohongShu continued to attract large brands like Louis Vuitton to market and sale on the platform. So, let’s take a step back.…
Report - China Luxury Digital Playbook 2019
How digital marketing is boosting luxury sales in China ? from Next Ren Shanghai Next 人 is a digital and social media marketing agency who help you building your brand in China. Check out our services here. Follow us on LinkedIn to discover the latest digital marketing trends in China!
How to buy media and advertisement on WeChat ?
WeChat is the perfect tool to manage your customer relationship, service your clients and keep them updated about your brand. Now, thanks to media buying on WeChat Advertisement, you can actually go beyond your existing community and advertise a new target audience in or outside China. In this article, we will discuss: How and where…