What is going on with RED in China ? Recently, RED, aka. XiaoHongShu or Little Red Book, has shown some weaknesses and been criticized for the quality of its content. In the meantime, XiaohongShu continued to attract large brands like Louis Vuitton to market and sale on the platform. So, let’s take a step back.…
A report from Tencent and Boston Consulting Group, shows that WeChat helped boosting sales of the luxury sector in 2018. Let's see how user discovery journey online has impacted the growth of the luxury sector. Luxury in China is growing by 6% per year. This shopping spree for luxury items in China is just beginning.…