In China, the two most relevant social media platforms for marketers are Sina Weibo and WeChat. Why ? They are the most popular platforms in China, and both offers efficient solutions for brands to engage with the Chinese audience, and are complementary in a marketing strategy.

 

Some other platforms can be relevant depending on your target audience and industry.

 

However, an efficient strategy and strong execution on Sina Weibo and WeChat are a must-have for every brand who want to launch their digital marketing presence in China