Case Study - Storytelling & Photography

Photography and hand painting are both arts, and artists always recognize each other. When Julien Moreau, Next Ren Creative Director met with Grace Liu, Managing Director of Asianera, there was an instant connection. 

Julien Moreau was amazed by the incredible quality of the porcelain and the fresh uniqueness of the design. He immediately knew that his camera could capture the beauty already achieved by the porcelain artists. So, he put his creative mind to work, to bring the branding and marketing of Asianera to the level that their high-end high-quality porcelains deserve. 

Providing Asianera with photography and digital branding was a beautiful opportunity to show how storytelling can serve marketing; especially in a digital world where visuals are key aspects of the user experience.

As previously mentioned, authentic photography is a must-have for digital marketing and the Asianera case study is here to demonstrate this fact.

Creative collaboration

Julien Moreau, Creative Director of Next Ren:

"This is a project where storytelling again was the key. The real challenge was to create the perfect environment to highlight those fine porcelains in a distinctive way, and it was wonderful to imagine these environments with Grace. Together we aimed at finding the perfect balance to stay true to Asianera’s art pieces as well as build unique stories where the viewer’s mind can escape."

Grace Liu, Managing Director:

"Working with Julien and Next Ren was a real pleasure. Julien's creative mind really helped us, and in the end, the pictures speak for themselves. It is very difficult to find a photographer who is technically skilled in the craft of photography but also has a keen creative mind.  This is the beginning of a productive collaboration and we have found a great partner!"

Discover Asianera’s pictures behind the scenes below. 

Reach out to our team at Next 人 to help you; with photo and video shooting to build authentic marketing content that represents your company’s values. 

The post Next Ren amazing photos of hand-painted fine china by Asianera appeared first on Next 人.

Nike: Catch me if you can for Chinese New Year !

A great story around the tradition of the CNY Hong Bao. Hong Bao are small red envelopes filled with cash and offered as a gift for special moments including weddings. For Chinese New Year, they are shared with kids and elders as a sign of respect. With this ad, Nike builds a great story and gives a funny twist to this Hong Bao tradition.

Apple: Mother eternal love & the story of strong independent women in China

For Chinese New Year 2020, Apple brings us a very emotional and inspiring marketing campaign. Sharing the story of a young single mum who fights for her independence despite existing pressures from her environment. The daily life of this taxi driver is played by Zhou Xun. The story shows that above all the love of mothers can overcome all challenges especially on Chinese New Year.

AirBnb: Reuniting with the ones you love for Chinese New Year

Many young women and men in China are now living and working in large cities in China. Not all of them can go back home to their parents for Chinese New Year. AirBnb with some emotional marketing campaign shows us how they bring families together for the holidays.

Adidas: Energize your Chinese New Year party

In 2020, Adidas celebrates Chinese New Year with an ad mixing Chinese traditions and an electronic club party. By mixing Chinese traditions and cultural reference with a young and dynamic tone, Adidas is definitely boosting our holiday mood.

Carlsberg: Some elevator fun for Chinese New Year

Carlsberg is taking us on an elevator ride ! The doors open on diverse Chinese New Year celebrations at every floors. No matter the party, Carlsberg will always be joining in.

Ecommerce platforms celebrate Chinese New Year !

Both Tmall from Alibaba and JD are celebrating Chinese New Year with special ads. Chinese New year is a key marketing and sales period for e-commerce platforms.

First, Tmall is taking a stance with a gay-friendly ad. This is a very unique and courageous ad as the public conversation around LGBT is still pretty rare in China. 

On another hand, JD brings us a collaboration with a key monument of Chinese history, the Forbidden City !

Durex: Bringing the “Raght” protection 

A great visual created by Durex for Chinese New Year ! This is a smart way to place the product at the center of your marketing communication for Chinese New Year.

And you wish one did you prefer ?

Reach out to Next Ren Agency to have work and brainstorm on your next marketing campaign in China !

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The post Chinese New Year 2020 : Top 8 Marketing Campaigns appeared first on Next 人.