Services – Next 人

SOCIAL MEDIA

Next 人 — Mon, 07 Nov 2016 10:27:06 +0000

In China, the two most relevant social media platforms for marketers are Sina Weibo and WeChat. Why ? They are the most popular platforms in China, and both offers efficient solutions for brands to engage with the Chinese audience, and are complementary in a marketing strategy.

Some other platforms can be relevant depending on your target audience and industry.

However, an efficient strategy and strong execution on Sina Weibo and WeChat are a must-have for every brand who want to launch their digital marketing presence in China

The post SOCIAL MEDIA appeared first on Next 人.

MOBILE WEBSITES & CAMPAIGNS

Next 人 — Mon, 07 Nov 2016 10:24:49 +0000

China is a mobile first-market. Even mobile-only ... With over 90% of the Chinese audience accessing internet with a mobile device, building mobile friendly websites and campaigns is a MUST.

Next 人 is an expert at building your mobile corporate website in China or more targeted campaign for a specific product or event .

Multiple web experiences are relevant in China to promote your brand especially the one design with mobile gaming or user generated content. They will also give you the opportunity to get data from the market and a better understanding of your audience expectaions.

The post MOBILE WEBSITES & CAMPAIGNS appeared first on Next 人.

STORYTELLING

Next 人 — Mon, 07 Nov 2016 10:21:25 +0000

The power of storytelling is exactly this: to bridge the gaps where everything else crumbled - Paulo Coelho.

A foreign brand without a great storytelling will struggle in China, and fail to be understood by the market and appreciated to his full.

This is probably where a most brands fail as they imagine their value and stories are already known in China.

The post STORYTELLING appeared first on Next 人.

SEO – SEM

Next 人 — Mon, 07 Nov 2016 08:23:25 +0000

Building a digital presence in China is hard work. It would be a shame if it's not optimize in a way it grow your level of discoverability on Chinese search engine platforms like Baidu. How do you make sure all the content created is SEO friendly ?

Chinese search engine is also a great way to generate traffic to your website. With media buying solution, SEM is an efficient strategy to improve your visibility in China.

The post SEO – SEM appeared first on Next 人.

ECOMMERCE

Next 人 — Mon, 07 Nov 2016 08:22:50 +0000

Sales is the end game of marketing. How to better convert digital efforts online than with e-commerce ? Well, you can't. Building a e-commerce website or shop is a must if you want to efficiently convert your digital efforts in sales in China.

Keep in mind Chinese would not understand why a brand won't sales online in China.

The post ECOMMERCE appeared first on Next 人.

MEDIA BUYING & INFLUENCE

Next 人 — Mon, 07 Nov 2016 08:22:09 +0000

China needs to hear about you. Setting up a basic digital presence is not enough if you want to get the critical amount of visibility. Brands need to get their message out there. How ?

Media buying is one of the most efficient and cost-effective solution to reach your audience quickly. Influencers, celebrities or key opinion leaders are also an option for a more targeted and collaborative approach.

The post MEDIA BUYING & INFLUENCE appeared first on Next 人.